Appointing a Chief Marketing Officer to support Touchnote’s international growth

Our headhunters partnered with TouchNote as an exclusive executive search partner to appoint a Chief Marketing Officer at a pivotal stage of the company’s growth.

With strong foundations in the UK and ambitions to scale internationally, the business required senior marketing leadership to drive expansion and support the evolution of its subscription offering.

Appointing a Chief Marketing Officer to support Touchnote’s international growth

About TouchNote

TouchNote is one of Europe’s fastest-growing technology businesses and a pioneer in subscription-based card sending services. Through its mobile app, customers can create and send personalised postcards, greeting cards, photo products, and gifts, combining convenience with a highly personalised user experience.

As the business expanded their dominant offering in the UK, and explored opportunities in the North American market, they needed to onboard a new Chief Marketing Officer.

Challenge: Appointing a CMO to lead multi-market expansion

TouchNote sought to appoint a CMO to accelerate growth across both the UK and US markets.

The role required a leader capable of:

  • Scaling customer acquisition while driving engagement and retention
  • Supporting the launch and growth of a subscription-based model
  • Operating effectively across multiple geographies
  • Leading a high-performance marketing function within a fast-growth digital business

This was a critical appointment, requiring a proven operator with experience in high-growth, online consumer businesses.

Solution: A retained, international executive search

We delivered a retained search process, aligned to the seniority and strategic importance of the role.

The approach included:

  • Targeted international search across both UK and US candidate markets
  • Focus on high-growth digital backgrounds, identifying leaders from fast-paced online trading environments
  • Structured shortlisting, resulting in a carefully curated final group of high-calibre candidates

Throughout the process, we maintained close alignment with TouchNote’s leadership team to ensure clarity on both the brief and candidate fit at each stage.

Outcome: Securing a standout marketing leader

TouchNote successfully appointed a Chief Marketing Officer with the experience and capability to support its next phase of growth. The hire provides:

  • Leadership across acquisition and engagement strategy
  • Experience scaling digital businesses across multiple markets
  • A strong foundation for subscription growth and international expansion

This appointment represents a key step in strengthening TouchNote’s leadership team as it continues to scale globally.


Elise Campbell-Bates, Head of People
After speaking with 3Search Executive and seeing how keen they were to work together in a way that best suited me and the company, the time they took to come in and understand the brief, and the feedback they took on board from previous occasions of working with 3Search, it made sense to me to work closely with the team on this role. Their service was exceptional - they checked in frequently, did not over-promise, delivered CVs that matched the brief very closely, and set up interviews quickly. I was never in a situation where I did not know what was going on or where we were at – they were very proactive. After presenting and then sailing our preferred candidate through the multi-stage process quickly, it has resulted in a really exciting and pivotal hire for us and this has come from working in close partnership with 3Search Executive. I, therefore, wholeheartedly recommend them and their services.

Candidate Thought Count: 0

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Michael Judkins Customer Experience & Growth Director

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