Appointing a Head of Brand Marketing to unlock Rise & Fall’s next phase of growth

Rise & Fall is a modern luxury fashion and homeware brand committed to making premium-quality products more accessible. Spanning bedding, apparel, and homeware, the business combines craftsmanship, ethical production, and timeless design, challenging traditional pricing models within the luxury market. 

With strong UK growth and fresh investment, the company is now entering a new stage of expansion, with brand positioned as a key lever for global growth. 

Rise & Fall required a Head of Brand Marketing capable of translating creative ambition into measurable business impact. 

The brief demanded a nuanced skillset, combining: 

• Deep brand expertise alongside an understanding of performance marketing levers 
• The ability to lead high-quality creative output at pace 
• Strong commercial acumen, with the confidence to operate at senior leadership level

This was a highly specific requirement, requiring a specialist search partner who could combine market knowledge and a structured approach. 

We delivered a retained executive search process, working closely with the founders and leadership team to define success criteria and refine the scope of the role. 

The process included: 

• Targeted market mapping and benchmarking of senior brand leaders 
• Carefully curated shortlisting, presenting a list of eight high-qualified and relevant candidates 
• Ongoing alignment and feedback loops, ensuring clarity at each stage of the process 

From an initial shortlist, a select group progressed through a structured interview process, culminating in a successful appointment within a condensed timeframe. 

Rise & Fall successfully appointed a Head of Brand Marketing who joins the senior leadership team, reporting directly to the founders. 

The hire brings: 

• A strong blend of creative and commercial marketing expertise 
• The capability to scale brand activity in line with growth ambitions 
• Leadership to connect brand strategy with measurable business performance

This appointment marks a key step in the company’s evolution, supporting both UK growth and international expansion.