Appointing a Head of European Marketing to strengthen Lincoln International’s brand presence across Europe

Our search consultants partnered with investment banking advisor, Lincoln International, to appoint a senior marketing leader capable of elevating the firm’s profile and supporting its continued growth across European markets.

Having previously supported the business with marketing appointments at other levels, Lincoln International engaged our executive search practice to identify a Head of European Marketing - a strategic leadership role with responsibility for brand visibility, market positioning, and regional marketing performance.

Appointing a Head of European Marketing to strengthen Lincoln International’s brand presence across Europe

About Lincoln International

Lincoln International is a global investment banking advisory firm headquartered in Chicago, providing a broad range of services to the private capital markets.

With more than 1,400 professionals worldwide, the firm advises clients across mergers and acquisitions, capital raising, valuations and opinions, and private funds advisory. Its reputation is built on deep sector expertise, global reach, and a highly collaborative approach to client service.

Challenge: Appointing a senior marketing leader for a complex professional services environment

As Lincoln International continued to strengthen its position across Europe, the business identified the need for a marketing leader who could enhance brand awareness and drive greater engagement across multiple markets.

The successful candidate would need to:

  • Lead marketing strategy across the European region
  • Increase brand visibility and affinity among key audiences
  • Navigate the complexity of a professional services environment
  • Influence senior stakeholders across an international business

The brief demanded an individual with strong leadership credentials, alongside experience operating within advisory-led organisations where reputation, expertise, and relationship-building are critical to growth.

Solution: A targeted search across advisory-led organisations

Working closely with the firm's global marketing leadership team, we designed a search focused on senior marketers from highly consultative and relationship-driven sectors.

The search included candidates from:

  • Investment banking and financial advisory firms
  • Strategy consulting businesses
  • Legal and accounting partnerships
  • Commercial advisory organisations

Our process combined comprehensive market mapping with targeted engagement of senior marketing leaders across the UK. More than 150 relevant professionals were identified and assessed against leadership capability, sector expertise, and cultural alignment.

Through a structured assessment and interview process, a select shortlist of highly qualified candidates was presented to the client.

Outcome: Securing an experienced marketing leader

Lincoln International successfully appointed a senior marketing and communications professional with extensive experience leading marketing functions within advisory businesses.

The appointment strengthens the firm's European marketing capability and provides leadership to support continued brand growth across key markets.

Carrie Grapenthin, Global CMO
The collaboration with 3Search Executive was strategic, productive and efficient. They ran a process that was thorough and thought-provoking at times, with a demonstrable commitment to success. They worked hard, operated at pace, and delivered against our goals.

Candidate Thought Count: 0

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Michael Judkins Customer Experience & Growth Director

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