3Search Executive began working with Wype, a pioneering brand building a new category in modern hygiene, to support their search for a Head of Growth.
The hire came at a pivotal moment for the business, following fresh investment, continued revenue growth, and the beginning of a broader brand refresh and product expansion roadmap.
Wype is a fast-growing DTC brand operating within the hygiene category, bringing sustainable, science‑led care to intimate health concerns that have been underserved, stigmatised, or ignored. Over time they have built a customer base of over 300,000 across their direct-to-consumer platform, Amazon and retail partners, including Boots and Holland & Barrett.
The business had built strong early momentum through paid social acquisition. As the brand matured, the founders identified the need to evolve their growth strategy to support long-term, sustainable scale.
Wype required a Head of Growth to lead the next phase of its growth journey.
While the business had successfully driven customer acquisition through paid social, the next stage of growth required a more sophisticated and resilient growth engine. With a rebrand underway and new product development planned to expand the “bottom care” category, the founders needed a senior operator capable of building a multi-channel growth model that could scale sustainably.
The mandate required a leader who could:
The role required a rare combination of hands-on performance marketing expertise, commercial thinking and leadership capability - a hybrid skillset not easily accessible through traditional hiring methods.
Wype partnered with 3Search Executive due to our specialism in growth and marketing leadership across consumer and D2C brands. Our experience placing Heads of Growth, Growth Directors and CMOs within fast-scaling consumer businesses, combined with our network across health, wellness and challenger brands, enabled us to access highly relevant candidates quickly.
The process was led by Harrison Knowles, who delivered a retained executive search across the UK, mapping over 100 candidates from high-growth consumer brands across beauty, personal care, wellness and subscription-led businesses.
A competency-based assessment framework was designed to evaluate candidates against Wype’s key priorities, including:
Throughout the process, we worked closely with founders, Giorgia Granata and Eli Khrapko, to refine the mandate and ensure alignment on both the strategic and hands-on requirements of the role.
Wype successfully appointed a Head of Growth with deep experience across D2C acquisition, lifecycle marketing and scaling challenger consumer brands.
The new hire is responsible for:
With fresh investment, a brand refresh underway and new products in development, Wype is entering a new phase of growth as it builds a leading position within the “bottom care” category.
Working with Harrison and the team was a pleasure from start to finish. We felt confident we were in good hands throughout. They took the time to really understand the role, how we operate as a business, and what mattered most to us. They handled the process with real thoughtfulness and humanity, showed genuine respect to candidates, and represented our brand like an extension of our own team.
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