Identifying a Marketing Director to support CSL’s next phase of growth

Founded in 1996, CSL has become a European leader in critical connectivity, now trusted with ensuring over 3 million connections across diverse industries. The business supports organisations where reliability is essential. Its managed service offering plays a vital role in protecting people, assets, and infrastructure. 

As CSL scaled, the leadership team identified the need to appoint a Marketing Director to take full ownership of marketing performance. 

The role was central to: 

• Driving the generation of high-quality, high-value leads 
• Elevating CSL’s brand presence across the IoT and connectivity landscape 
• Building a best-in-class marketing function to support long-term growth

The brief required a leader with a proven track record in demand generation, alongside the ability to operate in a fast-paced, private equity-backed environment. 

We delivered a structured search process, underpinned by detailed market mapping and close alignment with CSL’s leadership team. 

This included: 

• Comprehensive mapping of nearly 200 senior marketing leaders across fast-growth, privately funded technology businesses 
• Assessment against defined success criteria, including demand generation capability, experience building scalable marketing functions, and cultural alignment 
• Rigorous selection and shortlisting, ensuring a high-quality, relevant candidate pool

This approach ensured CSL could access and evaluate a strong cross-section of senior marketing talent aligned to both the technical and cultural requirements of the role. 

CSL successfully appointed a Marketing Director with experience from a leading technology organisation.