Appointing a strategic Partnerships Director to unlock growth at Personal Group

Our specialist search partners began working with leading UK provider of employee services, Personal Group, when they needed to appoint a critical senior hire within the business. 

The Partnerships Director was the first of its kind within the company. Sam Church supported the business in shaping the brief before delivering an excellent appointment. 

Appointing a strategic Partnerships Director to unlock growth at Personal Group

The story of Personal Group

Founded in 1984, Personal Group is a UK-based provider of employee benefits, insurance and wellbeing solutions, supporting organisations to improve employee engagement and retention. 

As the business continued to evolve its offering, particularly with its employee benefits SaaS platform, the leadership team identified an opportunity to accelerate growth through strategic partnerships. 

Challenge: Creating a new leadership role to drive revenue growth

The company identified the need to engage a Partnerships Director, a newly created role and the first position of its kind within the organisation. The core objective of the role was to: 

  • Drive revenue through strategic partnerships 
  • Expand the reach of the employee benefits SaaS platform 
  • Support growth across insurance and consulting divisions 

As a business-critical appointment, the mandate required an individual with strong commercial acumen, proven partnership-building experience, and the ability to operate at a senior level. 

Solution: A specialist search partner engaged on a retained basis

Given the importance of the hire, Personal Group required a search consultancy who could deliver against every aspect of the mandate. 3Search Executive was engaged to run a retained search, ensuring a focused and thorough approach to identifying the right individual. 

Sam Church delivered a structured search process, working closely with the company's senior leadership team to ensure alignment at every stage. This included:

  • A targeted market map for senior partnership and commercial leaders 
  • A live candidate tracking document, providing full visibility of all individuals approached 
  • Weekly check-in calls to review progress, feedback and next steps 

Outcome: A new Director for Personal Group

We successfully appointed the Partnerships Director, with a start date confirmed for February. 

The successful candidate met all aspects of the brief and was identified as an excellent fit for the organisation, supporting the next phase of growth. 

Candidate Thought Count: 0

Get in touch to learn more about our executive search services.

Michael Judkins Customer Experience & Growth Director

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