3Search’s executive search team partnered with advisory intelligence platform, Codat, to appoint a senior product marketing leader at a pivotal stage in the company’s growth.
Following a $100m Series C investment led by JP Morgan, Shopify and Canapi Ventures, the business was entering a new phase/ Focused on strengthening their global proposition, Codat needed to scale their marketing capability to enable commercial growth.
Codat is one of the fastest-growing technology companies globally, providing an advisory intelligence solution designed for modern commercial banking. Through rich forward-looking insights, and integrated workflows, Codat empowers banking teams to deepen their relationships, grow their revenue, and simplify their day-to-day work.
As Codat scaled, the leadership team identified the need for a Product Marketing Director to build and lead a best-in-class function.
The search presented a significant challenge. Senior product marketing talent, particularly within fintech and SaaS, was in extremely limited supply.
Codat had already been searching for over six months, highlighting both the complexity of the role and the competitiveness of the market.
Our search partners delivered a targeted strategy, combining deep sector expertise with a highly consultative process.
This included:
Through this approach, we identified and engaged over 100 relevant candidates, ultimately generating a highly competitive shortlist from a selective longlist.
Codat successfully appointed a Product Marketing Director with experience from a high-growth LegalTech business.
This appointment marks a key step in Codat’s continued growth, positioning the business to better articulate its value proposition and accelerate market expansion.
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