Identifying a Sales Director to support Facilio’s US expansion

Our American search consultants partnered with AI-driven property operations platform, Facilio, to support a critical commercial appointment as the business accelerated growth in North America. 

Following Series A funding, the company sought experienced leadership to drive traction in a competitive and specialist market. We supported the appointment of a Sales Director to lead this growth. 

Identifying a Sales Director to support Facilio’s US expansion

About Facilio

Founded in 2017, Facilio is a global leader in facilities management technology, offering an AI-driven platform that unifies operations, maintenance, and sustainability management. Its CMMS (Computerised Maintenance Management System) solutions enable real estate owners and operators to drive efficiency, optimise performance, and make data-led decisions.  

As part of its US expansion strategy, Facilio needed to appoint a Sales Director to strengthen its early-stage team and accelerate market entry. 

Challenge: Scaling the US commercial team post-funding

This was a pivotal hire. As only the third employee in North America, the individual would be responsible for: 

  • Driving new business and revenue growth in a highly competitive market 
  • Establishing credibility within a niche, technically complex CMMS sector 
  • Supporting the foundation for a broader go-to-market function

Given the complexity of the sector and the early-stage nature of their American operations, they needed a candidate with deep domain expertise, a strong track record in relevant verticals, and the ability to operate effectively in a scale-up environment. 

Solution: A consultative, market-led search

Our North American Partners, Andrew Stoves and Nick Guy, delivered a highly consultative search process, aligning closely with Facilio’s leadership team to refine the role and navigate a competitive talent landscape. 

Their approach included: 

  • Ongoing market insight, providing clarity on candidate expectations and compensation benchmarks 
  • Careful position and opportunity framing, ensuring alignment with Facilio’s growth-stage proposition 
  • Active management of candidate engagement, maintaining momentum and alignment throughout the process 
  • Close stakeholder collaboration, supporting decision-making at each stage of the search

This structured and insight-led approach enabled Facilio to access high-quality candidates despite the challenges associated with both geography and sector specialism. 

Outcome: Delivering growth in a competitive market

Facilio successfully appointed a Sales Director with the experience and capability to accelerate its US expansion. 

Raj Subramanian, Co-founder
We have partnered with 3Search previously and have always been impressed by their specialism in Go-To-Market hiring and strong reputation that is backed by 1,000+ five-star reviews. From the outset, both Nick and Andrew took time to understand our unique needs. Communication was excellent, and the quality of candidates exceeded expectations. Within a short period of time, we hired an exceptional Sales Director who is thriving in the role. If you're hiring for Go-To-Market roles, I’d highly recommend 3Search.

Candidate Thought Count: 0

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Michael Judkins Customer Experience & Growth Director

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