Delivering a Sales & Marketing Director to support growth at TFP Fertility Group

TFP Fertility Group is one of the leading international groups of fertility clinics, with fully accredited IVF specialists supporting patients for over 40 years. Operating across the UK, the Netherlands and Poland, the business has built a strong reputation for clinical excellence and patient care. 

As the organisation entered a new phase of growth, it sought to strengthen its senior leadership capability to support continued international expansion and commercial maturity. 

At a pivotal moment in its development, TFP Fertility Group was building a new leadership team. The Sales and Marketing Director was a mission-critical hire with end-to-end commercial accountability. 

The remit was broad and commercially significant, including: 

• Full ownership of the sales process across acquisition and retention 
• Responsibility for all digital and performance marketing channels 
• Oversight of website strategy and optimisation 
• Leadership of the entire call centre operation 
• Building and scaling diverse, high-performing teams

The business required a senior leader with proven experience in fast-growth, bricks-and-mortar environments, capable of blending digital sophistication with operational excellence. 

3Search Executive designed a search process that balanced deep market research with pace and precision. The focus was on identifying candidates who combined: 

• Commercial leadership across both sales and marketing 
• Experience scaling multi-site or location-based businesses 
• Strong digital channel expertise 
• Healthcare or adjacent regulated sector exposure

Within two weeks, a rigorously assessed shortlist was presented, reflecting both the quality and speed required for a leadership appointment of this scale. 

The interview process progressed swiftly, with three exceptional candidates advancing to final stage. Each demonstrated the strategic, operational and cultural alignment required to succeed within TFP Fertility’s evolving leadership structure. 

Following final interviews, the business selected a candidate with a proven track record in healthcare, combining commercial acumen with sector credibility. The successful hire signed their contract within 24 hours.  

TFP Fertility secured a Sales and Marketing Director capable of unifying commercial strategy, strengthening digital acquisition and retention, and scaling operational capability across international markets.