What do CFOs look for in a marketing leader?
26 May, 2026
We recently spoke with Nick Smith, CFO at Little Moons, formerly Huel and Orlebar Brown about the relationship between CMOs and CFOs.
Transcript
I think CFOs are accountable for sort of both the growth side of things but also how much is spent. So really it's the two bits of acquisition and spend and keeping a balance between the two things and making sure the dollars are being invested to generate the maximum return.
Find more on marketing investment
For more information on marketing investment, we recommend reading the key takeaways from our event discussing the relationship between the CFO and CMO.
