We recently spoke with Nick Smith, CFO at Little Moons, formerly Huel and Orlebar Brown about what gives him confidence in a marketing leader.
Transcript
What gives me confidence in a marketing leader? I think someone who's flexible, someone who understands the differing requirements of finance and marketing and someone who can adjust their plans to what's needed for the overall business and feels like they're in control. So I think mainly someone who knows their stuff, can adjust their numbers, understands what's required from a numbers point of view, but can hold their ground from a marketing point of view and and focus on their priorities as well.
Find more on marketing investment
For more information on marketing investment, we recommend reading the key takeaways from our event discussing the relationship between the CFO and CMO.
